Exhibitions are fantastic Marketing opportunities and because of that, the best ones will always attract your competitors as well as you. This of course makes it very difficult to stand out from the crowd and attract the business that you are looking for. However, there are lots of actions that you can take in order to position your business with the best possible chance of success and we are here to help you every step of the way.
Make your stand stand out
It sounds so simple but is very often overlooked particularly when it has been left to the last minute to create. They say that first impressions count and for exhibitions they not only count but can make the difference between a potential sale walking straight past you completely unaware and the start of a new relationship. We can assist you with every aspect from design to delivery to make sure that your stand gets the attention that it deserves.
Be prepared
There are lots of options when it comes to exhibitions and large format print. Stunning stands, eye catching pop ups, striking banners to name but a few. Wherever possible, plan in time to review the options long before the actual event. It’s the last minute panic that can lead to mistakes or a “that will do” attitude. Thanks to our new online portal MyInline some of the major international education events will be listed on the dashboard screen in hopes of providing you with plenty of time for design, print and delivery. You have complete control and can monitor, check stock levels, order and so much more at the click of a button.
Get the message right
You know how good your business is so tell people. Don’t confuse your message with too much detail, stick to the key USP’s. It is worth taking the time to brain storm this with others too both inside and outside of the organisation. The best messages are often the most simple ones. What is it that makes you unique? Why should people buy from you? Make sure that you are highlighting the benefits to your audience. Make it easy for them, grab their attention and convert that sale. If you are unsure what your message should be, give us a call, inspirational ideas often come out of informal chats and we would love to discuss some ideas with you.
Brand
It is imperative that your stand and indeed all of your Marketing collateral supports and strengthens your Brand. Your Brand defines how customers and potential customers perceive you, it’s too important to leave to chance. We can offer advice and support on Brand guidelines and the vast array of design and print options to suit your business.
Let’s do this
At Inline we have years of experience in producing exhibition and large format print. From vinyl or fabric banners to exhibition graphics in a huge range of sizes and finishes. We will take the time to discuss with you what it is that you want to achieve and who you want to attract. Armed with this knowledge we can then offer you expert advice and guidance to ensure that you get the returns that you are striving for.
Don’t let this process be a time consuming or daunting one. Join the Inline team and let us create, print and deliver your exhibition and large format items timely and cost effectively. Saving you stress and maximising the opportunities every time.
Call +44 207 231 8000 or email [email protected]
